What is Toward Zero Deaths?

The goal for every individual, every family, and every community should be zero deaths on Arkansas roads.

That’s why the Arkansas State Police, the Arkansas State Highway and Transportation Department and the Arkansas Department of Health are working with other partners across the state through the Toward Zero Deaths program to eliminate traffic fatalities.

The ultimate goal of the program is to strive for zero fatalities on Arkansas roadways.  This goal supports the Toward Zero Deaths National Strategy on Highway Safety.  To reach this goal, the Arkansas Strategic Highway Safety Plan identified key safety areas.  The plan integrates education, enforcement, engineering and emergency services.  The primary goal of the Arkansas Strategic Highway Safety Plan is to reduce the annual number of roadway fatalities in Arkansas from 500 to 400 or less by 2017.

The plan is the culmination of joint efforts of various organizations in Arkansas to set the direction of our future collective safety efforts.  The plan is not limited or focused on one organization or one area of concern.  The plan is applicable to all organizations that play a part on addressing road safety in Arkansas.

We’re not at zero yet, but we know that by working together we will see a day when there are no traffic fatalities on Arkansas roads.

Toward Zero Deaths.  One is too many.